ANALYSIS OF NEW MEDIA THROUGH SOCIAL MEDIA NETWORKS AS A MARKETING TOOL IN THE NEW ERA

This research adopts a qualitative technique based on discourse analysis. Data is gathered by observation, book study, and document study. Many corporations leverage social media users as platform to market publicize their brands. In addition the positive aspects of Web 2.0, such ease accessing features rapid flow information sharing content, it also has negative dangers cyberbullying, identity falsification, hacking cracking, danger viruses that harm software, piracy, plagiarism, leakage theft information. The accessibility content allows communicators package communications with certain visual symbols communicate messages communicants who are in new era.